Optimus Prime

100 Best Action Figures

10 Years, 100 Toys

‘ToyFare’ celebrates 10 years of great toys by counting down the 100 best toys of the decade!

Transformers Burger King Commercial

Optimus Prime Cake

Optimus Prime Cake

Transformers is out. Have some cake.

Transformers Game Cinematic Opening

“One shall stand. One shall fall.”

Exclusive Transformers TV Spot

Another TV spot that’s supposed to be “the best one yet”. It shows Prime with some kind of sword.

Transformers Shorts - On The Prowl

What Michael Bay won’t be bringing us this summer…

Optimus Prime Voice Changer

Optimus Prime Voice Changer

The ultimate headgear for any OPTIMUS PRIME fan, strap on this awesome helmet and rule the galaxy — or your living room! — with awesome electronic features!

You know you want one.